Phulaari is a homegrown label from Uttarakhand, born from a love for slow creation and artistic storytelling. It is not just a brand but an exploration of jewelry and conceptual home decor accessories—pieces that go beyond function to hold meaning and emotion.
Each creation is a conversation—sometimes delicate, sometimes bold, always thoughtful. There is no mass production here, only mindful making. Phulaari thrives in imperfections, in textures that speak, in designs that resonate on a deeper level. It is not bound by trends but by the desire to create something that feels like home to the soul.
More than a venture, Phulaari is an artistic therapy, a space where hands shape emotions into tangible forms. It is for those who see art not just as an object but as an experience—something to hold, to connect with, to keep close.
Phulaari began as a way to find quiet in chaos, an attempt to make beauty with my hands when my mind felt heavy.
It was dreamed into being with my friend Swastika, who believed in its heart from the very start. With whom I share not just ideas, but a kind of healing that only friendship allows.
Together, we built its earliest pieces, side by side, in silence, in laughter, and in love for handmade things. Over time, Phulaari became a space where emotions turned into clay, resin, and color.
Each piece holds a moment, a feeling, a breath of stillness. This is more than a brand- it's how I heal, and how I share that healing.
If you've held a Phulaari piece, you've held a piece of that journey.
Thank you for being part of it.
Love,
Kalyani